We are revolutionizing how alcohol is sold, consumed, & experienced by taking a digital-first approach to the trade & building direct relationships with consumers.
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Loverboy is the top-performing brand in the Hard Seltzer & FMB categories.
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But what exactly is Loverboy?
We are a premium alcohol and lifestyle brand focused on setting new trends and standards in the better-for-you and ready-to-drink beverage categories. Our Sparkling Hard Teas are sold through the 3-tier system, and our RTDs and Merchandise are sold direct-to-consumer. Aside from our drive and commitment to creating game-changing beverages, Loverboy is a do-good company. We are on a mission to show the world a good time while finding new ways to give back each quarter.
Loverboy was born from our desire to live in the moment and still enjoy tomorrow.
Loverboy is a Play-Hard, Work-Harder family. With CEO Kyle Cooke at the helm, you know we’re all here to have a good time doing what we love. Though we are known to burn the midnight oil, we understand that balance is key to our individual and collective success.
Our focus is on building a positive, welcoming environment that thrives when team members think proactively, work collaboratively, take initiative, and aren’t afraid to roll up their sleeves and wear multiple hats.